Archive for the ‘VA QUICK TIPS’ Category
Check Out the Latest in Digital Cameras & Boost Your Marketing Appeal!
Friday, March 2nd, 2012
As a real estate agent, you understand the importance of great pictures. Oftentimes, people begin their home search online months prior to contacting a real estate agent about looking for a home. And what’s their main source of getting a good feel for that home? The pictures on your website or other real estate websites. In short; great pictures should be a top priority.
Now, as Real Estate Virtual Assistants, we work with real estate agents all over the country and have seen our fair share of amazing pictures and those that are, well, less than great. And, even though we’re not buying the home, we get a real sense of how much the real estate agent cares by these pictures.
It may seem like an insignificant portion of marketing, but this first impression can really determine whether a potential buyer will contact you or if someone decides to list their home with you. Think about it, if a seller sees bad quality images of a home you’re selling; they’ll think twice about how you’re planning on showcasing their home to buyers.
So, you may be thinking, “well, I’m not a photographer and I can’t afford a professional one either.” Hey, we get it! Everyone’s budget varies and taking the time to take great pictures may feel like a waste of time with everything else you have going on.
To help you get on the right track, we thought we’d highlight some of the latest in easy-to-use, point and shoot cameras. You may not be a budding photographer, but good quality photos are something everyone can achieve. Take a look at these four cameras that were recently reviewed by Entrepreneur.com. Choosing one of these high-quality options will take your real estate photography to a whole new level. Oh, and did we mention some of them include HD video? Your video marketing just got easier too!
Pro Shooter
Nikon 1 J1 ($650)
Credit Nikon for putting digital SLR-camera technology into the palm of your hand. The fist-size 10.1-megapixel J1 offers first-rate optics (proving that more megapixels don’t automatically mean better photos), the ability to grab a still image out of a video shoot and remarkable image stabilization and autofocus. Swapping in a 30-110 mm zoom or 10 mm wide-angle lens (at an extra cost) adds to the Nikon’s versatility.
Mighty Mite
Pentax Q with one lens ($750)
Roughly the size of a deck of playing cards, the Q is incredibly small for an interchangeable-lens camera. But fear not: It takes seriously big pictures. What’s more, the 12.4-megapixel sensor is capable of producing crystal-clear stills and HD video. However, its price can easily cross the $1,000 mark if you covet multiple lenses.

Best Value
Panasonic Lumix GF3 ($550)
Of the cameras here, the 12.1-megapixel Lumix delivers the best value and the easiest-to-master touchscreen control system, along with simple-to-use video tools. The fact that Panasonic packages the GF3C with a 14-42 mm lens makes it tough to beat for the price.
Audio Star
Olympus E-PM1 ($500)
Olympus packed years of experience building small, multilens cameras into the E-PM1, which captures solid–if average quality–12.3-megapixel images. It also comes with clever features such as an accessory port for lights and flashes. The big surprise: the E-PM1′s built-in stereo microphone records rich audio for its diminutive size. One bummer: It took us a while to figure out the menus and controls.
We hope this is helpful as you consider showcasing your listings with better images that capture people’s attention. A little money spent up front for a great camera can provide a surprising return on investment as more buyers contact you and sellers trust that you’ll do the best job in capturing the look and feel of their home.
Have an awesome day!

Carrie Gable and the team at RealSupport, Inc.are our “VA Quick Tip” columnists offering expertise in real estate marketing, technology and more. RealSupport’s office and team of 9 full-time staff members is located near Chicago, IL. Their successful team works virtually for many top real estate agents and brokers nationwide. Pioneers in the Real Estate Virtual Assistant industry, RealSupport offers marketing, branding, website and logo design, listing marketing, lead generation, technical support, transaction management, social networking, blogging and much more… Just ask!
Contact Carrie
Visit us Online at RealSupportInc.com
3 Tips for Powerful Email Marketing!
Friday, February 24th, 2012Is email marketing a part of your strategy for this year? You’ve probably realized that getting into your
clients, past clients and future clients inboxes is a great way to remain connected to them. But is it effective?
Recently, Boomerang for Gmail analyzed over 5 million messages in their database to gather the most up to date stats on when to send emails, key words to use, key words you don’t want to use and how much time is spent on email everyday. Whether you send out a regular real estate newsletter, have a customized drip email campaign or take time each week to personally email your database; you’ll want to check out these ways to best reach your audience!
Time of Day
- Most people want to read emails before work or at lunch. After a long day in the office, the last thing they want to do is go home and get caught up on more emails. To be most effective, send out emails between 6-8am or 11am-1pm.
Length
- In their study, Boomerang found that the average person spends more than 2 1/2 hours a day on email. That’s seem outrageous, but when you break it down to an average of 147 messages in your inbox in a day; you’ll spend 5 minutes deleting junk mail and an average of 90 minutes responding to those 12 key emails that take thoughtful responses.
The point? If you want people to read your email, keep it short and concise! The minute someone opens an email and sees paragraph after paragraph; they loose interest and will most likely hit delete. Eye catching graphics in your newsletter and bold headings can help people navigate easily through your email without feeling bogged down.
Words to Use, Words to Avoid
- Oftentimes we know if we want to read an email or not just by the title. This can be the most important part of grabbing your readers attention, so you want to make it count! Below are the title words that attract readers and those to avoid.
Use:
- Apply
- Opportunity
- Demo
- Connect
- Payments
- Conference
- Cancellation
Avoid:
- Confirm
- Join
- Assistance
- Speaker
- Press
- Social
- Invite
Some of these on the list may seem surprising, but with a study of over 5 million emails; it seems these are the words that make people take notice or delete an email. So, choose the words of your title carefully!
I hope these tips concerning email marketing have been helpful! If you’re not currently engaging your audience in a weekly email, a real estate newsletter or customized drip email campaign; you should! These are great ways to remain at the forefront of people’s minds and when they have a real estate need; guess who they’ll call first! If you need help along the way, your real estate virtual assistant can help you get started on your quest to create an effective marketing plan!
Have a great day!

Carrie Gable and the team at RealSupport, Inc.are our “VA Quick Tip” columnists offering expertise in real estate marketing, technology and more. RealSupport’s office and team of 9 full-time staff members is located near Chicago, IL. Their successful team works virtually for many top real estate agents and brokers nationwide. Pioneers in the Real Estate Virtual Assistant industry, RealSupport offers marketing, branding, website and logo design, listing marketing, lead generation, technical support, transaction management, social networking, blogging and much more… Just ask!
Contact Carrie
Visit us Online at RealSupportInc.com
4 Step Guide to Staying Productive During an Open House
Friday, February 17th, 2012
Hosting an open house can be a fun and exciting experience. On the other hand, unfavorable weather, a popular holiday weekend or even coincidence can result in few to no visitors. If you’re hosting an open house that turns out to be lonely, make use of that time to your advantage. There are plenty of things you could be working on, and many of them may the things you have difficulty finding time for in the first place. (Does social media, blogging or lead management ring a bell?) You can definitely use times like these to work when you’re already working.
Lead Management
You’ve invested a good amount of money in marketing and the results are worth it. You have been receiving a lot of internet leads and things are going pretty well. But with showings, contracts, paperwork, leases, social networking, closings and more paperwork, how will you possibly find the time to prospect or work those leads? During an open house, that’s when! If you’re anything like the modern real estate agents of 2012, you more than likely carry your smartphone, lap top, tablet (or all 3) everywhere you go. These tools will especially come in handy during an open house that is receiving less traffic than anticipated. Instead of waiting for visitors to walk through the door, take some time to work on your Internet leads!
Get Social
With everything you have wrapped up into just 24 hours, one of the things you may have a tendency to neglect is your social networking efforts. This can range from Facebook and Twitter to even your blog. While it may be hard to believe, hopping on your social networks during an open house can actually be dollar productive. Tweet about the open house. Facebook about how slow it is. Talk about the weather and how it’s such a great day for home searching. With the amount of people who are glued to their social networks, you may have some open house visitors who decided to show up just from seeing your post. The key here is not to waste time chatting with friends or “creeping” as the youngsters call it. This is the time to take advantage of everything you know about social media and put it to use. Like a few pages. Comment on the post made by the local hardware shop. Let your community know about an upcoming event.
Market, Market, Market
Maybe the reason why the open house isn’t getting much traffic is because the marketing efforts fell short. Or maybe there is no reason at all. Either way, there is no harm in going the extra mile to make sure the home has been marketed effectively for the best results. Hop on your laptop or tablet and run through the different sites the property has been listed with and where the information has been syndicated to. Open these different outlets and have them ready to show the sellers when they get home. While at first they may be upset that the open house resulted in few attendees, they will be reassured that this will not deter the sale of their home based on the extensive effort you put in to marketing the property. To take it even a step further, take some new photos of the home and showcase its best features. You can even swap the old photos with the new ones on the various marketing sites to switch things up, and keeping the home’s online presence updated and fresh.
Reach Out
Watching the hands on the clock can be pretty exciting. Or not. To avoid boredom to the point of destruction, make use of your downtime by getting in touch with your past clients. When was the last time you reached out to them, anyways? Whether it was just a couple of weeks or months, it’s never a bad time to let your past clients know they are still a priority to you. You never know…one phone call could lead to a new client. It is a buyer’s market, after all, and there’s a good chance one of your old clients may know someone who is in the position to buy. And since they’ve got you on the phone, who better to refer than their favorite realtor (you)?
There you have it! There’s nothing better than getting work done while you’re working right? You can even take this “killing two birds with one stone” method a step further with the help of your real estate virtual assistant.
Have a great day!

Contact Carrie
Visit us Online at RealSupportInc.com
Coffee Shop Talk – A New Look at Blogging for SEO
Friday, February 10th, 2012
I was in a coffee shop the other day and overheard a small business meeting taking place. Now, I am not in the habit of eavesdropping, but when I heard the term SEO, my ears perked up. As a blogger, I know that one of my main responsibilities is to use key words throughout our clients blogs in order to organically boost their SEO. It’s a tried and true tool that works. (If you haven’t tried it, you need to!)
In the conversation, two of the people were part of the small business and the other person was their web designer. He was talking about the key words and links he was going to create for them throughout their new, custom designed website. I was impressed, this small business seemed to be on the right track with investing in a solid website that was up to date and peppered with SEO boosters throughout. I kept listening.
The web designer went on to talk about the company’s blog for SEO. “The website is great for SEO,’ he said, ‘but the blog will keep you at the top. If someone goes to Google, you want to be found on the top of the list.” Wow! I wanted to stand up and applaud this web designer! He knew what he was talking about and was letting this small business know exactly what it was going to take to be most effective in their marketing.
Sadly, when our clients are running low on funds, one of the first things to go is their real estate blog. Why? Real estate blogging is somewhat ambiguous, just like other social marketing like Facebook or Twitter. There isn’t a great way to measure your return on investment… or is there?
Did you know that you can see your real estate blog working for you? Try this: Go to your real estate blog and see what key words your Real Estate Virtual Assistant is using to boost your SEO. (Now, if you don’t find any key words linked throughout each blog post; you’re in trouble. Using and linking key words are what boosts your SEO!) After you’ve grabbed a few of these key words; test them in Google. Do the search yourself and see where your company comes up in the search engine.
If you’re not on page 1 or page 2; you’ll need to either up how many times your Real Estate Virtual Assistant blogs for you each week, or give it a little more time if you’ve just started your real estate blog.
Let’s look at an example. Our client, Oak Shores Realty, has us blog for them at least two times a week. I’ll blog real estate tips, community events or home tips each Tuesday and Thursday. They also have us blog their new properties that come on the market, market statistics and local news as needed. This has translated into major success for them in their Google ranking! By searching one of their key words in Google, Lake Nacimiento Real Estate, you’ll see they’re at the top of the list on page 1!
Have a great day!

Contact Carrie
Visit us Online at RealSupportInc.com




Whether people are just tired of moping about the economic downturn of the past few years or they’re sensing true change, it seems there’s an overarching sense of positivity for 2012… and that’s exciting! Of course just thinking positively is not a magical formula for boosting the economy, but it’s the actions that spring from a positive outlook that are agents of change.
Search-engine optimization. Who knew that these three little words could become so important to successful 
n you have 1,000,000 other things going on. Blogging is imperative in today’s real estate world, as it drastically helps with your SEO and can be fed to different places including your LinkedIn profile, Facebook profile and Twitter feed. Posting to your blog regularly will also define you as a credible source for community and real estate info in your area. If you’re already blogging regularly, or plan on starting, here are some great ways to build up an awesome following.
atters during time off, to prevent being bombarded with an unexpected workload upon your return. Luckily, our smart phones and other modern technology allow us to keep abreast of work progress while we are away.