Here’s a question for you: How can a person be both comfortable and miserable at the same time? Think about it for a moment. We actually see this condition in the faces of so many people we meet every day, and perhaps even the person we see in the mirror each morning.

As human beings, we naturally gravitate towards things that are known, comfortable and well-worn as it were. Of course that’s just another way of describing a rut. Staying in your “comfort zone” is akin to keeping yourself in jail. Then again at least you have a cot to sleep on, three square meals a day and interesting conversation with your “roommate” to help pass the time. That is often not nearly as scary as flinging open that jail cell door and striking out into unfamiliar territory…

Most people prefer the certainty of their misery rather than risk the misery of uncertainty.*

Mr. Internet

One of the biggest comfort zone traps for real estate sales people is to fall back into “busyness” as an excuse to stop working on their business. It feels great (i.e. very comfortable) to furiously work deals when activity picks up. While that may feel awesome for the moment, it will eventually slow down again (there are cycles, always) and when it does, you have nothing to fall back on.

Don’t give up your long term freedom and possibilities by using busyness as an excuse to not build and work on your business. You were made for great things, avoid the expensive mistake of short changing yourself by simply staying “comfortable”.

* It’s fairly certain that I’m not the first person to say this, however I’m the only one I’ve ever heard or read use it )