Think about this for a moment (and be totally honest with yourself), just how much conviction do you have about what you do in your business?

Hopefully, if you have read any of my messages (if not, go back a review previous posts!), then you have chosen to “own” or dominate a particular slice of the market. Ostensibly, you have chosen to be “The Expert” for your target market – but do you really, really feel that to the core of your being? If not, you are cheating yourself and your customers…

The person with the most conviction wins.

Vickie Smith

During last week’s Live Group Coaching session you heard eTEAM member Michael Mancha describe what happened when he finally came to the realization that he was the expert for first time buyers. His business changed dramatically for the better – immediately! You can literally hear his conviction when talks about his service to first time buyers. Now, do you have that kind of conviction about your own chosen target market?

He who believes is strong; he who doubts is weak. Strong convictions precede great actions.

Louisa May Alcott

Every great oak tree started out as a couple of nuts who stood their ground.

The fuel that powers conviction is passion. And passion requires a big enough “why” to keep its fires stoked. Having a big enough “why” will always take care of the “how”. Don’t short change yourself or your customers. Holding back serves no one. Allow your conviction to burn brilliantly so that anyone who come into contact with you will know instantly who you are and what you stand for.