As a speaker / coach, you would not believe how many times I hear “I’m just not creative!” coming from the mouths of real estate professionals (then again, maybe you would).

First of all, this is a complete myth.  Everyone is creative.  Some are just more in touch with their creativity than others.  Given that success in business depends heavily on standing out from the crowd, this is an important trait to nurture for every every real estate professional serious about their career.

So why do most sales people feel like they are not very creative?  Fear.  Fear of making “mistakes” (there are no “mistakes” in the creative process that by definition is messy), fear of not being in control (creativity is about letting go, not hanging on with a death-grip) and ironically, fear of being different (wait a minute, isn’t that a prime reason for being creative?)  Sorry, there are no good excuses for not tapping into your God-given gift of creativity…

…your ability to create and contribute isn’t determined at birth. It’s a choice.

Seth Godin

Our ability to think and act creatively sets us apart from the rest of the animal kingdom.  Our ability to literally “cause” from nothing is as close to god-like powers as we get in this life.  Yet, like any muscle it needs to be exercised.  Use it or lose it.