What are the qualities that define a top producer from just another real estate sales associate struggling to keep it all together?

There are two primary ones that really make these folks, well… stand out from the crowd:

1. Implementation – they consistently put into practice proven strategies and tactics. You never hear excuses as to why they didn’t do something.
2. Differentiation – they strive to be different, stand out from everyone else.

This second one is so interesting because while most agents will talk about “standing out” their actions say something else. Many agents clearly become uncomfortable if they do or even consider doing something that will make them stand out. Maybe it’s a throw-back to the days when we were in high school and “being like everyone else” was social survival rule #1.

When it comes to being consistently successful however, being perceived as different from the rest (ideally in a good way) is absolutely essential both in business and life…

America has believed that in differentiation, not in uniformity, lies the path of progress. It acted on this belief; it has advanced human happiness, and it has prospered.

Louis D. Brandeis
(American Supreme Court Justice, 1856-1941)

We are all unique beings with unique talents, perspectives and gifts that can positively affect our world. It just takes willingness and courage to allow them to flower.

(NOTE: click on the image above to view a short video about the importance of differentiation in marketing)