Take one relatively new sales associate, add liberal helpings of passion and commitment and you end up with someone who comes out on top.  Here’s how she did it (in her own words).

Hi Michael

Just wanted to say I’ve loved what having a niche has done for my business from a personal enjoyment point of view. (it sucks to hate your job). Tomorrow I meet with my broker to go over my business plan for 2010 and I am excited and proud of what I’m doing.

I just had my second annual VIP Client appreciation party, and put pix up on my photo blog. I got a lot of community involvement (donations of prizes) which generated awareness of my business, re-grouping with old clients (who now really love me) and the photo evidence is now further marketing material… so I am sure things could be improved upon, but I wanted to share it with you – here’s the link to my latest photo blog entry: http://photos.dreamhomearlington.com

But the point of this email was to tell you how much I’ve personally enjoyed developing my niche of working with First X Buyers – it totally gives me focus, and something more interesting to talk about than “I sell houses” My broker thinks I’m brilliant.  (blush) and credit to Mr. Internet!

Also, something I just did that others may find interesting: I had $50 American Express gift cards made up with my logo on them - and I’ve been giving them to buyers at Closing, along with a bottle of champagne. I have also used them as “THANK YOU!’s” for referrals. People remember me when they spend the money, and it’s kind of a hit – so I thought I’d share it in case you think others may want to do this. Thanks again, and I welcome any input on my blog/ site, or whatever!

Bija Satterlee
Bowes GMAC
1010 Mass Ave, Arlington 02476
781-354-4835 c
781-643-1741 f
www.bowesre.com
www.dreamhomearlington.com
http://photos.dreamhomearlington.com
http://blog.dreamhomearlington.com

I received the above email last Wednesday.  Bija has since had her annual business review with her broker and followed up with this (received just a few hours ago):

“…I had my annual business meeting review with my broker, and he said not only was I among the top producers in town, and in our office, in his words “Ive never seen an agent put the ‘whole package’ together quite like you have – with your niche, your web site, your blog, the seminars, the whole deal.” I have areas I need to improve in, but he said he was very impressed and proud to have me as an agent in his office. So that was like hitting the jackpot – to get recognition like that from him.”

Do you get a sense of how much she loves the process?  That is actually one of her most powerful success secrets.  If you don’t believe me, just read the following post…