Posts Tagged ‘Chris Coveny’
Building Success One Block at a Time
Saturday, February 19th, 2011
Last week I spoke about how success in business is a marathon, not a sprint. Here are some perfect examples of just that…
Melinda Estridge is a long-time mega producer who wants to “own” the listing market in her hometown of Chevy Chase near D.C. So she created ChevyChaseLiving.com as a seller-focused site and set about engaging her community in very powerful ways. This week she is hosting a “Learn How to Maximize the Value of Your Chevy Chase Home” event that has already registered 60+ people. In March, she and the local Ralph Lauren store is doing a special event for just the residents of Chevy Chase. Melinda understands that a successful seller site doesn’t happen overnight. However, that doesn’t stop her from working on it tirelessly to make it so.
Chris Coveny is one of the very top producers in Ottawa, Canada. His focus is the military so he created a unique website for at least three different branches of the military, all tied to his incredibly in-depth OttawaMove.ca site. He has absolutely nailed the use of Facebook to drive hundreds of unique military visitors to his sites. Now his focus is optimizing the offers on his sites so they most effectively convert those visitors into closed transactions. Will he do it? —let’s just say that there is no way I’d bet against him…
High-performance business people consistently take action. Everyone else consistently just talk about doing so.
Mr. Internet
It’s easy to look at the success of top producers and think that a) their success happened overnight, and b) they never struggled. Both assumptions are incorrect. They are just as human as the next person in the desire for quick results. However, they never-ever wait around for them to just happen.
Recession? What Recession?!
Monday, September 14th, 2009Just finished having one of my eTEAM meetings and came away thinking that there is something VERY wrong with this industry. How is it that some sales associates in the hardest hit parts of North America are awash in business, when the vast majority of others, in much better markets, are literally hanging on for dear life?
For example, Lee and Noel Bittinger (long time students of mine and now part of my ULTRA eTEAM) work in the Canton, Michigan area. In case you were wondering, that is a suburb of Detroit —you know, the place where the U.S. car industry imploded and is currently experiencing a 19% unemployment rate (near Great Depression levels). YET, they shared during today’s eTEAM meeting that they have so many online leads that their buyer agents can’t keep up
—go figure.
Then there’s Chris Coveny of Ottawa, Canada. His situation is a bit different and in a much better economy than the Bittinger’s. However, prior to implementing the Critical First Response email script (required by all eTEAM members to use), he was finding very few online leads bothered to return initial replies from his staff. Today he reported that in just over 10 days, his secondary responses to this proven email script has exploded to about 80% of every lead that comes in!
So what gives? How is it these folks thrive when so many others are flailing and floundering? In working directly with these two (and many others that share the same qualities) I can say that it is simply the fact that they see real estate sales as a business, not a job. A huge distinction that results in incredible differences in bottom line and quality of life. Now here’s the best part of all —no one but you has the power to prevent you from treating real estate sales as a true business. So what’s it going to be?…
