If you were to name the number one criteria for success in this business, what would it be? Talent, knowledge, connections or a combination of all three?

Given that most people in real estate sales barely make a living, perhaps a better question would be “What do most sales people fail to do?” And I can answer that in a heart beat, they fail to implement the ideas and strategies they already possess.

During last week’s Live Group Coaching session we had one of my very long-term and highly successful students, Douglas Newby share the secrets to his incredible online success. He went from doing practically nothing online to having it comprise 90% of his continually growing business.

If you listened carefully for the “theme” behind his success, it was his committed persistence to implement what he learns. Now imagine that, actually putting into practice new ideas —who would have thought…

A good idea is about ten percent and implementation and hard work, and luck is 90 percent.

Guy Kawasaki

In speaking to the industry for over 15 years I have found that perhaps 1% – 2% of sales associates in any training program fully implement what they learn. So what do the rest do? Well it seems that they are on a never ending quest to find the elusive “silver bullet” that will solve all their problems by simply writing a check. Good luck with that.

The good news is that the ability to consistently implement is a learned behavior. Which means that you can choose to use this sure-fire success strategy at any time. It’s simply a matter of making the choice and then, well… implementing it )