Just finished having one of my eTEAM meetings and came away thinking that there is something VERY wrong with this industry.  How is it that some sales associates in the hardest hit parts of North America are awash in business, when the vast majority of others, in much better markets, are literally hanging on for dear life? 

For example, Lee and Noel Bittinger (long time students of mine and now part of my ULTRA eTEAM) work in the Canton, Michigan area.  In case you were wondering, that is a suburb of Detroit —you know, the place where the U.S. car industry imploded and is currently experiencing a 19% unemployment rate (near Great Depression levels).  YET, they shared during today’s eTEAM meeting that they have so many online leads that their buyer agents can’t keep up
—go figure. 

Then there’s Chris Coveny of Ottawa, Canada.  His situation is a bit different and in a much better economy than the Bittinger’s.  However, prior to implementing the Critical First Response email script (required by all eTEAM members to use), he was finding very few online leads bothered to return initial replies from his staff.  Today he reported that in just over 10 days, his secondary responses to this proven email script has exploded to about 80% of every lead that comes in!

So what gives?  How is it these folks thrive when so many others are flailing and floundering?  In working directly with these two (and many others that share the same qualities) I can say that it is simply the fact that they see real estate sales as a business, not a job.  A huge distinction that results in incredible differences in bottom line and quality of life.  Now here’s the best part of all —no one but you has the power to prevent you from treating real estate sales as a true business.  So what’s it going to be?…