Posts Tagged ‘niche marketing’
Retarget Site Visitors to Maximize Lead Conversion
Sunday, January 8th, 2012
You do a lot of work to drive traffic to your website. Blogging, social media, SEO optimization, pay per click ads, postcard campaigns, drip messaging… It’s overwhelming and probably costs you a fair chunk of your income. Yet for all that, how many visitors land on your site once and for whatever reason, never come back? Well, now there is a way where you can follow up with your site visitors to remind them of your services, and even qualify those leads as you do so! The amazing thing is it’s very easy to do and costs far less than you think…
How Retargeting Works
Humans are creatures of habit. We seek information using certain guidelines or parameters. And, when there is something we are interested or curious in, we tend to notice things that relate to that item more readily. So, let’s say you are considering buying a house, you will search for information on the internet using some term like “buying a home in ______” (fill in the blank with a geographic location). You get a list of real estate websites, and will probably click on the first 3 or 4 before wondering what other resources you can find and try a different search, perhaps ending up on say, Realtor.com.
Now, consider this… You are starting to search around there, when you see an ad offering a custom luxury tour of a neighborhood you were just considering, or perhaps the ability to get greater details on a house you were interested in. Coincidence? Nope! Retargeting.
Because of your cookies, search engines can track every single place you visit on the internet. Google also has a vast network of advertisers, and they only get paid when someone clicks on one of those ads. So by combining these two pieces of information, Google has the ability to present specific ads to select people who have already shown an interest in that particular service or product, thus increase the likelihood the audience will click through.
You can leverage this for your site and business by developing targeted ads presenting tempting offers to entice the lead to return and engage with you.
Implementing a Retargeting Campaign
Firstly, you need to understand there are two different ways you can garner an audience for retargeting. The strongest by far is building your own list – which happens over time as people visit your site and are naturally tracked by their cookies – because you will already know that not only are they interested in real estate, but possibility even what specific kind of real estate. The second way is to use a “preset audience” which goes by established preferences based on browsing history, for example internet users who like horses, in a certain geographic region, and expressed an interest in real estate. This second method is not quite as accurate as the first, but allows you to get started right away.
Next step is to develop your ads. You must have a variety of them, because think about it… If you see the same thing getting shoved in your face over and over, are you really going to say yes the 10th time you see it when you’ve already said no 9 times before? Don’t think so! A templated ad builder is available, or you can have a designer customize and upload them. By the way, ever notice that ads are different sizes at different places on web pages? Some are a banner across the page, some a little box to the corner, some long up and down the side. You will need to have your ads created in all these sizes because Google will select ones that fit the available space.
You can control all aspects of your ads including budget, number of impressions, termination point, etc. You can set your ads to display according to certain keywords, or even specific websites. You can even control what they see when they get to your site, which means you can drop them right in the entrance to your click funnel. For example, here is Progressive Insurance’s general site at www.progressive.com:
Obviously, you see navigation, multiple offers, all kinds of access to all kinds of information. Now, look at what we get after clicking on a retargeted ad:
No navigation, no offers. One purpose, and one purpose only – follow the three easy steps. Note also that the box she is holding says “Auto” on it, because I searched using the keywords “car insurance.” I repeated this exercise using “house insurance”, and in the image she was holding two stacked boxes, you guessed it – one labeled “Homeowners” and the second “Auto.” So you can very simply drop your retargeted lead directly on the landing page for the offer you present, don’t make them think about it.
After launching, you will want the ads to run a couple of months until you saturate your market, then swap them out. It can still be the same offer, mind you – just a different way of presenting it. For example, you may start out with an ad offering a “No Committment CMA,” then go to “See Recent Sales in Your Neighborhood,” then swap to “Check Out Detailed Market Data.”
How Much Does Retargeting Cost?
So, I’m telling you that you can follow up with warm leads on a consistent basis over a long period of time with a single effort of setting up a couple ads. You’re saying, this has got to be yet another major expense to undertake, right? Actually, it costs less than standard pay per click.
To determine the cost of an ad, you have to balance out the per click payment versus its quality score. On the basic level, Google determines the quality score by the number of times a given ad is displayed (an impression) and the number of people who respond to it. If the ad has too low of a quality score, Google will shut it down because the ad is not making money. On the other hand, if you are getting people clicking through but still not engaging, it is not worth any money you are paying and you need to revise the ad.
Now, let’s look at a return on investment. Studies show it takes an average of 7 touches for someone to engage with a site. If you are paying $4 per click to get a visitor to your site using pay per click, but out of 100 visitors only 2 engage, that’s $392 lost. Now, if you can pay a fraction of that to retarget those other 98 visitors over a period of weeks or months, you vastly increase your exposure and the chances of those warm leads returning, thereby increasing your return on the initial investment.
In the end, retargeting comes out less expensive than standard pay per click. PPC is triggered by keyword searches, which although gives you a “best guess” does not necessarily identify any specific need. On the other hand, retargeting is based in the actual content the user elects to view, which is a far more accurate gauge. So Google charges less based on the likelihood being much higher of someone clicking on a retargeted ad versus a generalized pay per click ad.
Best Practices for Successful Retargeted Ads
As always, there are a few guidelines you should follow when creating and launching your campaign:
- Make sure your ad shows on related sites. A guy shopping for lingerie for his wife on Victoria’s Secret is NOT thinking about real estate. Do not waste your time and money displaying your ad to him. Be sure your keywords are specific enough that only sites related to real estate are used.
- Don’t make it easy for your competition. Don’t show paid ads on your blog or site. You cannot control what ads Google shows on your site, and it would be mighty embarrassing to have a competitor stealing your leads.
- Follow good marketing practices. As always, your ads should focus on benefits first and foremost, have big headlines and a strong call to action.
- Give ‘em what they want. Few things are more frustrating to a visitor than having to search for the promised information. If your ad offers a specific product or service, make sure the link takes them directly there, not to your home page landing. The whole point of this is to channel them into your click funnel.
Although some companies have been using retargeting for quite some time, it is becoming more and more prevalent. To find out more about actually implementing retargeting, you can go here: http://www.google.com/ads/innovations/remarketing.html
When used strategically and judiciously – there is a huge difference between retargeting and cyberstalking – this long-term method of marketing to potential online clients has shown itself to have tremendous success.
NOTE: Mr. Internet®, RUSSER Communications, its staff and officers receive no compensation whatsoever from any third party vendors (unless he/they are directly involved with the creation and/or improvement of a vendor service or product), and make no recommendations as to the suitability of the products or services mentioned in this article. Always thoroughly investigate any product or service before trying or purchasing.
Mr. Internet is the alter-ego of Michael J. Russer, an internationally recognized Internet speaker, trainer, author, and strategic consultant to the real estate industry. He’s dedicated to helping real estate professionals leverage their people skills into profit on the Internet. Send your Internet questions to help@askmrinternet.com or you can visit his Website at http://www.OnlineDominance.com and Facebook page at Facebook.com/OnlineDominance
This article is reprinted in its entirety from the December 2011 issue of REALTOR® Magazine by permission of the NATIONAL ASSOCIATION OF REALTORS®. Copyright © 2011. All Rights Reserved other than mentioned above. Mr. Internet® is a registered trademark of RUSSER Communications.
How to Avoid Being BOPPED By Your Competition
Sunday, June 19th, 2011
The media recently highlighted the fact that IBM just celebrated its 100th anniversary of being in business. So what does this have to do with you and your career? Well, actually quite a bit.
The latest issue of the Economist magazine did the best job of analyzing why IBM lasted so long in such a tumultuous and ever-changing field of technology. The writer addressed the very core of what makes this company great and why it is likely to be around for another 100 years. This “core” is known as a Basic Operating Principle (BOP), which for IBM is: “We invent and use technology to help businesses become more productive.”
A powerfully effective BOP is simple, well defined and so fundamental that it will work no matter how much things change. It is the “True North” of highly effective businesses.
We succeed only as we identify in life, or in war, or in anything else, a single overriding objective, and make all other considerations bend to that one objective.
~ Dwight D. Eisenhower
If you look closely at other great companies, their BOP will shine through. For example, Apple’s is: “We create insanely cool personal technology and sell it for insanely high profits.” All of this of course begs the question as to what your BOP is, and is it powerful and fundamental enough to last through all the market changes going on today and in the foreseeable future.
Those that specialize in a particular niche already know their BOP. However, that’s less than 2% of the real estate sales population. Most of the others likely use: “I try to get business any way I can.” as their BOP. Needless to say, some BOPs are more effective than others. Yet here’s the thing; if you are not clear about what your Basic Operating Principle is, you will likely be BOPPED by those that are.
Why Many Realtors Fear Standing Out
Saturday, June 11th, 2011
Striving to stand out from your competitors can be a scary thing. It means that you have chosen to “break from the pack”. At the very least it can feel like you may be shunned, or, perhaps even have a target painted on your back as they go gunning for you. Here’s why giving in to those fears can cost you plenty and hold you back from your full potential.
During a meeting the other day, a group of agents were asked what they thought of a particularly new and rather unique presentation that was designed to help each of them stand out head and shoulders above their competition. I was completely blown away when one of them said they felt it was berating other Realtors (which it wasn’t). There is a huge difference between pointing out one’s own unique capabilities and putting down the competition, a distinction this sales pro seemed to have missed by a mile. While still trying to shake off my bout of incredulity, a flash of insight occurred that made it clear what the real problem was.
Sales associates are very social animals and most feel uncomfortable standing out from others in the industry. This is a phenomenon I’ve witnessed time and time again as a coach and trainer. It’s like their emotional right brain is saying: “It’s not nice to try to dominate the market by being different or unique because others are not going to like you.” Meanwhile their logical left brain is screaming: “You better stand out from the crowd or you’re going to starve and die!!” Imagine how effective you would be with those two conversations going on in your head.
Be different, stand out, and work your butt off.
~ Reba McIntire
Marketing 101 says you need to differentiate your services so that a) you are seen, and b) you are chosen. Striving to dominate a particular niche or stand out from your competitors does not make you a bad person. It makes you someone who gives the consumer an easy choice to make as to who they are going to use for their real estate needs. You can still stand out and be a great person. Giving in to the need to “fit in” and not rock the boat may make you feel more comfortable, until you realize that it will also make you poorer.
How to Empathize Your Way to Profits
Sunday, May 29th, 2011
You’ve probably heard the expression “Before you judge another man walk a mile in their moccasins.” Here’s another one for you: “Wear the skin of your prospects before you market to them.” Here’s how that last expression can make you a lot of money.
One of biggest mistakes that sales associates make when contemplating a marketing plan is failing to see things from the perspective of their intended target market. We are so used to being in “sales mode” that it can be very difficult to “wear the skin” of our prospects.
“Wearing their skin” simply means strongly imagining how they feel, what they fear and what excites them within the context of the real estate process. The more strongly you imagine actually “being them”, the more powerfully you able to tap into their emotional triggers, which is the very essence of what effective marketing is all about.
Another way to think of this process is “empathy with an agenda.” Yes, you need to deeply understand what powerfully motivates your target market. However it’s just as important that there is a purpose for all this. And that purpose is to have members of your target market choose you over any of your competitors.
Before you criticize someone, you should walk a mile in their shoes. That way when you criticize them, you are a mile away from them and you have their shoes.
~ Jack Handy
This is often a difficult and delicate balance to maintain. Salespeople tend to skip over the empathy part and go right for the close in their marketing efforts. And newbie marketers tend to focus on creating empathy and often forget the call to action. It takes both to market successfully.
Learning to feel and experience life through another person’s eyes is not just a prerequisite to marketing successfully. It also happens to be a great way to go through life in the community of others.
When Ugly Wins
Sunday, May 22nd, 2011
It’s a pretty safe bet, that when you first thought about having your website built, deliberately making it “ugly” was probably the furthest thing from your mind. Yet the very first thing that top producer Mark Seiden said to me when he joined my most recent ULTRA eTEAM was: “I want to have the ugliest real estate website in the industry!” Well, he achieved his goal and here’s why he’s going to make tons more money than most of those with so-called “beautiful” real estate websites…
SellingMyHomeSucks.com is unlike any real estate website you’ve ever laid eyes on before and it took nearly 6 months of planning to make it that ugly. Also, you’ll find no IDX, no property search, no tips for buyers or sellers and it contains not one word about local neighborhoods yet I will stake my reputation on this becoming one of the most profitable websites in the real estate sales industry. And that’s even after my wife took one look at it and declared it “tacky”!
So what’s happened here? Has the market change so much that we suddenly find ourselves in a “bizarro world” where ugly is good and beautiful is bad? Well, not really. If you substitute the word “distinctive” for ugly you get at the heart of what Mark was really trying to accomplish. You see, he understood immediately that the key to success online was standing out and being as different as possible from any of your competitors.
And after about six months a rigorous planning on what would appeal to his target market of sellers who have listings that expired, he empowered “distinction” with effectiveness. What makes SellingMyHomeSucks.com so powerful is that it is designed for one thing and one thing only: to have any and all sellers who experienced the failure of not selling want to immediately contact him to take over the marketing of their home. If you put yourself in the position of the expired seller and feel their frustration, anger and confusion then look at SellingMyHomeSucks.com with those eyes, you’ll get the point.
SellingMyHomeSucks.com was “soft launched” (i.e. mostly completed but with a few minor refinements still yet to be done) on May 17, 2011. Mark sent the link to his site to a few of his friends, one of whom forwarded to a friend of theirs who was going to expire in about three days. That person immediately contacted Mark for a listing appointment. Not a bad early indicator.
The take away here is don’t assume anything when it comes to building a website. If there are any fundamentals they are: a) make sure your website speaks to the needs, wants, fears and desires of your intended target market, and b) make it stand out as much is possible from the rest of the competition.
Effective marketing is not about being beautiful. It’s about being seen, standing out and compelling your intended target market to want to do business with you. From this perspective, ugly certainly can be quite beautiful.
The Quickest Way to Get Better at What You Do
Saturday, May 14th, 2011
It’s safe to say that pretty much everybody in this business strives to get better. How you go about doing that is going to make all the difference in the results you’ll ultimately see. Here’s why…
Assessing Your Strengths and Weaknesses
The first step on the path to improvement is to become objectively clear about your current strengths and weaknesses. This comes about by asking the right questions, typically through what is known as an “assessment”. There are currently a huge array of assessments used throughout business. You may be familiar with and in fact have used the DISC profile which is a highly effective personality assessment used to help people communicate and work more effectively together.
An effective business assessment, however, is one that asks you questions about your current business that you may never have considered before. The value of this is that it causes you to think about your business in different ways and become open to possibilities you didn’t know were available. It is in this spirit that I created the free Confidential Business Assessment (CBA) specifically for real estate sales professionals who want to have a business that serves them rather than just a job selling real estate. Here are the five areas that it specifically assesses:
- Your Experience – including what kinds of business you do, where it comes from and your strengths and weaknesses;
- Your Business Strategy – including specializations (if any), ways you promote your business, written business plan (if any) and your “Exit Strategy” for when you retire;
- Your Goals & Aspirations – covers both financial and lifestyle goals and reasons you feel held back from reaching them;
- Your Business Operations - including how you currently get things done and how your current operational approach may be holding you back;
- Your Personality Profile – including your current DISC profile (if you had one done) and other factors that may impact your ability to achieve long-term business success.
Busyness Is Not the Same As Business
Sometimes sales professionals don’t want to assess their current situation, rationalizing that they are already so “busy”. The irony here is that this “busyness” is actually holding them back from having a viable business. A true business is one that serves you 24/7 whether or not you are in the office or on vacation. In case you hadn’t noticed they are not particularly easy to create (just ask the 3% of the industry who have successfully done so). However, this possibility is available to anyone who is willing (and courageous enough) to objectively assess their current situation.
You have to know where you are now before you can plot a path to where you want to go. If you would like to confidentially assess your own business, just CLICK HERE. It’s free, takes only 5 minutes and the process of just completing it could change your entire career.
How to Develop Your Online Kaizen
Monday, April 4th, 2011
If you had a choice between instant results and “slow and steady” implementation, which would you choose? Okay, now which one is reality? Well for most people it’s neither, but for the really smart ones it’s the latter.
Last night I had a chat with one of my all-time favorite students, Doug Newby. The purpose of the call was to get his permission to include his Website’s monthly unique visitor count for a Realtor Magazine article I’m writing (over 25,000/mo. in case you were wondering).
Our conversation quickly evolved into reminiscing about how we first got together. He was in the audience of a presentation I did on behalf of the Dallas Association of Realtors, way back in the 1990′s. After the session he came up to me and tried to hire me as a consultant (at several hundred dollars per hour) which I politely turned down.
Not one to be frustrated in his attempt to move his online business forward, Doug attended one of my first 3-Day Advanced Workshops in the early 2000′s. Even though he had made some changes to his Website (based upon my first presentation) it had a long ways to go. He volunteered to be on the “Hot Seat” in front of the entire workshop audience –which was a gutsy thing to do. There wasn’t much left of his Website by the time I was through with it, other than the possibilities of something much greater. Instead of feeling dejected, Doug literally glowed with the excitement of what could be. In fact he won a medal from my staff and me at the end of the 3 days for being the one attendee with the greatest possibilities of improvement.
The following year he attended yet another 3-Day Workshop (still in the early 2000′s) and proudly announced that his online business had shot up 300% from the previous year. He has continued to make small, incremental improvements over the years to his Website. And then in July 2009 he took the leap of creating his ModernHomes Facebook page. Though he was very uncertain about this whole “social media thing” he trudged onward with the advice of Brad Carroll and myself. In just over 18 months his fan base for this page went from zero to over 300,000. And as a result of his slow and steady approach to implementing other proven online principles, his Website now enjoys over 25,000 unique visitors a month and has higher Google rankings than even 500 agent firms in the Dallas area.
Oh, there is one thing I almost forgot to mention. Doug will be the first person to admit that he is anything but a techy. He can send and receive email and use a Web browser without getting lost, but that’s about it.
We live in an “instant” world. Instant news, instant pain relief, instant weight loss, instant wealth. There is no pill to take or silver bullet to purchase that will cause your business to flourish immediately.
Doug Newby, with his contagious enthusiasm, sense of wonder and commitment to consistent incremental improvements is a perfect example of what really does work. His Kaizen approach to business is an inspiration that we all could look up to and learn from.
Three Key Elements to an Effective Facebook Ad
Friday, March 18th, 2011When you first create your Facebook business page, it can take awhile to get people to become your fan. Many people are hesitant to like a page with few or no fans, and the key is to get a viral effect going. Once people see that you have a good number of fans, they’re more likely to jump on the bandwagon. One of the best ways to get your fan numbers up is to run a Facebook ad promoting your page. Running an ad exposes your page to a large volume of people that are within your target demographic, and that means that the people who end up becoming your fans are more likely to be potential clients. The trick is to get people to click on your ad and see what your Facebook page has to offer. That’s where these three key elements come in:
Have an eye-catching graphic. The generic Facebook ad that you can run just has your business page’s profile picture as the ad’s graphic. While we’re sure that your profile pictures are very nice, the key to getting people to look at an ad is a unique graphic that is eye-catching and different. Whether it’s a stunning picture of your city’s skyline or a breathtaking country view, you want the picture to be able to stand out amongst a group of other ads. You might also want to put some sort of text over the picture in an interesting, colorful font. The text should be enticing, making the viewer curious about what the ad is about. Whether it’s a question or a promise of a discount, the text should make someone want to read your ad and click on it. It doesn’t necessarily have to be real-estate related, either. Your graphic can be more about your geographical area, niche marget, or target demographic. After all, you want to be seen as both a real estate expert AND community resource.
- Intrigue potential fans with the ad copy. You have a 135 character limit for the ad copy on Facebook ads. That is less space than a tweet! You have a limited amount of room to summarize what your page is all about and include your geographic area, too. That means that when it comes to Facebook ad copy, you have to get creative. You want your ad copy to be just as enticing and intriguing as your image. This can be difficult, but you might want to start by picking a few key words or phrases that summarize your geographic area, niche, and what your page is about. For example, if your area is in South Florida and you target golf communities, you might want to include, “Golfing”, “Sun”, “Easy Living” and “Real Estate” as key phrases in your ad copy. You will also want to include your geographic area, (South Florida, in this example), and also entice the person viewing your ad to like the page. You’ll have to play around with the phrasing, but your end result could be something like “Golfing under the sun. Easy living. Quality real estate. Wouldn’t you “like” to join our Florida community?” This ad copy is within the 135 character limit, paints a picture of what your geographic area and niche is, and also gives the person clicking on the ad an idea that this is a real estate related page. It’s also worded and phrased in a way that’s enticing and interesting, and people would be intrigued to see what your page is about.
- Know your target demographic, and use it. The best part about Facebook ads is how targeted they are. Their targeting is incredibly specific, so you can cater each ad you run specifically to the select group of people who you would want to be your next client. You can target your ad based on geographic location down to the city. You can also go even deeper and select the age range, gender, marital status, and languages you want to target. If your clients are largely a Spanish-speaking group, you can cater your ad to target only Spanish-speaking users! You can also select your demographics based upon your client’s interests, level of education, and even what specific company or workplace they work in! As you continue to target your ad, you will see a column on the right side of the page that says “estimated reach.” This tells you how many people will be able to see your ad, based upon the demographics you’re putting in. The more specific you are, the more the estimated reach goes down, and the more targeted your ad becomes. The idea of being as specific as possible with your targeting is to narrow the scope of who sees your ad. The reason you want to narrow down your target demographic as much as possible, instead of making your ad available for all of Facebook to see, is because you want anyone who becomes a fan of your page to be your next potential client. In order to do that, you really need to target your ad specifically to that group. If you only have 200 people on Facebook who can see your ad, after you put in the demographics, you can be assured that those 200 people are the type of people who would be your next client.
To put it all together, having the right image, ad copy, and specific demographics are the three key elements to getting the results that you want from your ad. Used correctly, Facebook ads can be an essential tool to getting you more fans. The more fans you have, the sooner the viral effect will start, and your fan base will start growing more rapidly! These are the three pieces of the puzzle that you need for an effective and successful ad that gives you the results you want, and with a little time and creativity, it’s possible for you to create one! If you feel as though you can’t sit down and spend the time to make an ad that looks and sounds great, your real estate virtual assistants are happy to help! We’re all about building up your social networking presence.
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6 Proven Ways to Generate Business In Today’s Market
Thursday, November 4th, 2010
Well, the results of the Mr. Internet Best Online Idea / Strategy Contest are in and the winning entries are awesome. Here’s a quick overview of what they were and how you can incorporate them into your business (or if you just want to view the Webinar, just go to www.Facebook.com/OnlineDominance and click on the “Free Secrets” tab for complete access to the entire recorded session).
Drum Roll Please…
During our last Tuesday Live Group Coaching session we shared the top three winners, one runner-up and two “ringers” (agents who are direct coaching students of mine that I couldn’t let enter because it would be unfair to the others). Here’s a breakdown of the ideas and strategies:
- 1st Runner-Up – a very clever, simple and unique video from a Canadian agent that so engaged the viewers that it led to at least two closings. WARNING: when you view it you may think “Why would anyone even like this?”, if so you are thinking like an agent rather than a prospect.
- 3rd Place Winner – a Florida agent using a highly targeted site and traditional virtual tours in a way that generated over 50 closings this year alone.
- 2nd Place Winner – a Massachusetts agent leveraging her specialty and the Web to drive prospects to her seminars that have resulted in at least 15 closings this year.
- 1st Place Winner – another Canadian agent who used a very innovative online method to register prospects for her online Webinars that resulted in one of them selling out in 3 hours and 5 closings after just conducting two of them.
- Ringer #1 – a Lawton, OK agent who found the secret to turning Craigslist ads into incredible new business. In under three months she has 5 under contract or closed and another 10 about to go into contract.
- Ringer #2 – a Miami agent whose site is generating 30 – 40 phone inquiries a day and the extraordinary way he handles that call volume to literally have prospects begging to work with him.
Devil is in the Details
Obviously there is not enough room in this post to explain exactly how each of the winners (and “Ringers”) implemented their successful ideas. Besides you will find it infinitely more interesting to hear and see it for yourself. Just click the video image below to watch and learn from this incredible session. NOTE: this video has a table of contents which allows you to click to any winner section you want instantly!
Okay, so you watched the session and realized that anyone can implement what each of these winners have done. The only question left to ask is which one of these ideas / strategies are you going to implement now? Don’t let “Someday I’ll get to it.” rob you of additional business. These winners have generously shared their ideas and pointed the way, now it’s up to you to do something with it.
How to Be Many Places At Once
Sunday, October 24th, 2010
Real estate is such a “local” business that anything you can do to associate your business with your locality will help you stand out and be found more easily. Here’s a very cool free tool that will help your business get listed in multiple major online business directories faster than you can say “bi-location”…
First Check Your Business Listings Then Get Listed
Get Listed is a free site that a) first checks to see if you are listed in the major online business directories and search engines, b) helps you get listed in the ones you currently are not. After entering in your business name and zip code it takes just seconds for it to check six of the major search engines and business directory and then provide you a result page similar to the example below:
For the ones you are not currently listed it will allow you to enter your information right from their Website making the process very easy and convenient. And this is just the beginning because GetListed.org also provides additional guidance on how to maximize your online hyper-local presence that is so important for both SEO and professional credibility.
Take a few minutes to Get Listed now and in a few weeks or months you will be glad you did.
