Part of our job as real estate virtual assistants is to help you implement more marketing efforts that will help you build your business. The main reason that we are successful at doing this virtually, not on-site, for all of our clients is because they trust us. They rely on us to guide them in the right direction, make suggestions that will benefit their business and get the job done to their standards. We’ve built and maintained that trust, and we advise our clients to utilize the resources available to them to build that too. This is one area that social media maintenance and blogging can actually really benefit your business.

Since social media is a platform in which your community can interact with you and ask questions, you can really utilize it to build trust in your brand. If you look like you’re taking the time to answer everyone’s questions, interact with your network and consistently post valuable information, then people will realize that you are a true expert in your field and you can be trusted to get the job done. Blogging demonstrates how knowledgeable you are about your field and showcases your involvement in your community, as well. If people who are looking for a real estate agent come across this, they will see that you are a trusted resource and that they can rely on you to help them through their real estate transaction.

These two marketing efforts will only help you build up trust in your brand, if you utilize them correctly. If you do them the wrong way, they can actually detract from your brand and make people question you. Here are a few ways that you can ensure that your online presence is building your brand’s trust instead of hindering it.

•    Please check your work. As a writer, I can’t tell you how crazy it makes me when I see agents posting things on Facebook or their blog with a bunch of spelling and obvious grammatical errors. Sure, people make the occasional typo, but if your work is filled with spelling and grammar mistakes, it makes you look a lot less professional. Take the time to spell check, and your presence could start looking more credible and impressive to people who come across it.

•    Answer questions and respond to feedback in a timely fashion. If someone posts a negative review of you on your Facebook wall or asks you a bunch of questions, don’t just ignore them. Take the time to address it in a professional, non-threatening manner. Answering questions does not mean that you have to plug your services. Answer their question as if they were just a friend asking for advice. Similarly, if someone posts a criticism or negative review of your services, then address it, but do so respectfully and if need be, apologetically. People will see that you do care about your clients, and they will respond well to that. After all, nobody has a perfect track record with clients, and it’s how you handle the negative things that show your true strength as an agent.

•    Consistency is key. If you’re going to utilize online marketing as a way to build trust in your brand, then you need to be willing to commit to it. Communicating with your network as frequently as possible will show just how much you value your online network and their input. When customers feel valued, they feel that they can trust that you will do everything you can to make them happy in a business transaction. We know that posting to social media and blogging every day is a large investment of your time, but if you take the time to build the following, you will see how much it actually contributes to the trust people put in to your brand.

In today’s world, before people hire services of any kind, they hop online and look up the business or person they want to hire. Having an active online presence will publicly demonstrate that people value in your brand, and that will make others trust you, too. Your real estate virtual assistant can help you build your brand from the ground up, and they can also get people to respond and trust your brand through your online marketing efforts. After all, if there is one thing that you should want people to associate with your business, it is trust and honesty, right?

Take some time to think about it. Have a great day!

Contact Carrie 
Visit us Online at RealSupportInc.com

A survey from The National Federation of Independent Business this past December noted that small business owners confidence in the economy had risen for the fourth month in a row.  This positive momentum is just the thing needed leading into a new year with a clean slate and endless possibilities!

As a real estate agent, you are at the forefront of one of the economy’s greatest indicator of change; the real estate market.  You’ve seen first hand the market ebb and flow and are probably the first to talk about positive changes that occur.  You understand the importance of keeping that favorable outlook as you lead buyers and sellers through the real estate market.

So, how can you capitalize on this optimistic trend for the new year?  Below are three ways as noted by Entrepreneur.com to which I’ve added a few real estate specific examples.  Take a look!

1. Up your marketing spend. Money invested in marketing now should pay off in more new clients as the economy improves.

As you boost your marketing, you become more familiar and trustworthy within your community.  When buyers and sellers do jump into the real estate market as the market continues to improve; you’ll be on the top of their list!  You’ve taken the time to become that trusted resource for them and, consequently, you’ll see that return on investment many times over.

2.  Consider a hire. It’s a great time to snap up talented applicants.

This is true for expanding your business to include additional real estate agents for your team, but is also true for all of your daily tasks as well.  By hiring a Real Estate Virtual Assistant, you can “have a marketing team at your fingertips, not in your office” which means you’re not paying for additional overhead.  As your virtual assistants, we’re here when you need us, which frees you up to decide when you need the extra help!

3.  Move in a new direction. If you’ve been holding off on a new business initiative, now is the time to put it in gear. Get a jump on the competition before everybody catches on to the upswing.

Whether it’s boosting your marketing, creating a personalized listing presentation, revamping your website, tackling video marketing or starting your real estate blog; now is the time to embark on a new endeavor!

These three tips give you the practical steps to begin to turn your positive outlook into an agent of change!  Keep the momentum for this new year going by capitalizing on this approach to 2012.

Your real estate virtual assistant is here to help you implement new initiatives for your business or to take on those daily tasks that keep holding you back.

Have a great day!

Contact Carrie 
Visit us Online at RealSupportInc.com

Search-engine optimization. Who knew that these three little words could become so important to successful online marketing? Many real estate agents spend several hours obsessing over how they can give themselves the most SEO possible so that they can achieve the ultimate dream: landing on page 1 of Google. As real estate virtual assistants, we completely understand the importance of having a strong, SEO-friendly online presence. After all, several of our clients come to us because they have found us on Google, but our secret wasn’t hiring an expensive SEO company or having search engine superpowers. Our secret can be summed up in one word: blogging.

Yes, blogging is the key to boosting your SEO! Before you scratch your head in confusion, take a second to think about it. Google loves two things:

1. Custom-written content
2. Content that is full of keywords (that people commonly type in to the Google search engine box) that are linked back to relevant pages on your website.

Blogging takes care of both of these things. You or your real estate virtual assistant can write custom-written, informative content that your community will enjoy reading that also features important keywords that people in your area use when searching for a real estate agent. Many agents have a blog, but they don’t really take advantage of all of the benefits that this marketing tool can offer. We thought that we’d take a few minutes to remind you of what you should be doing when you’re blogging. If you follow this advice, we’re certain that you’ll start to see yourself move up the SEO ladder.

•    Make sure that all of your content is custom-written. Several real estate agents hire companies that will post blogs for them, but instead of these blog posts being custom-written, they are one article that is blasted out to several other agents’ blogs at the same time. While the content may be interesting, this approach will not boost your SEO. Google places content that is custom-written above that which has been copied and pasted to several areas on the web. If you’re going to blog, take the time to write your own articles, or find a real estate virtual assistant to write them for you!

•    Blog consistently. Posting one time every two months is not going to help you get to page one of Google. The more often you submit custom content to your blog, the more Google recognizes your site as having new information, and they will place your site above ones that haven’t been update in awhile. This doesn’t mean that you have to blog every single day, but posting an interesting article that you wrote yourself once or twice per week will be enough to get yourself moving up in the search engines much faster.

•    Use keywords and hyperlinks throughout each post. While you want each blog to be readable and not have keywords placed randomly throughout each post, it is important to use keywords often. You want each keyword to be something that people type in to the search engine box when they look for a real estate agent. For example, if you’re in Boston, you will likely want to use “Boston real estate”, “Boston real estate agent”, “Boston homes” and “Boston condos” as keywords throughout each post. You would then link each of these keywords in your blog back to various aspects of your online presence. This is perhaps the most important part of blogging, as it’s how you start seeing your SEO improve. If you’re blogging and not using keywords or hyperlinks, then you’re not seeing any SEO benefits from your blog. This is an important step, so find ways to integrate your keywords into each post!

•    Have fun! This is an important step, too! Blogging gives you a platform to show off your personality on your website and have a little fun. Sure, you want to come off as professional and informative, but you’ll also want to have an approachable, interesting voice that will leave people wanting to come back and read more of what you have to say. Don’t be afraid to switch up your posts a little and try some new things. It will give you more traffic, and you’ll find that people will enjoy your blog posts!

Remember: if you want some organic, easy-to-get Google juice, the answer is blogging. There are so many benefits to implementing this in your online marketing, so we hope that you will all start to take advantage of it!

Have a great day!

Contact Carrie 
Visit us Online at RealSupportInc.com

As a team of Real Estate Virtual Assistants, we enjoy being your eyes and ears for the latest in marketing and technology. Our goal is to help make your life easier.  Below are a few new gadgets that may spark your interest.  Take a look!

Cutting Edge Video

Product:  Dot

Company: Kogeto

Description:  A 360 degree camera for the iPhone 4 and 4s

Imagine taking panoramic, high resolution videos of your latest listing and sharing them instantaneously on Facebook and Twitter… Dot makes this a reality!  This attachment easily snaps on to your iPhone 4 or 4s and, with brilliant quality imaging and two microphones to capture audio, you’ll create stunning videos with ease.

As real estate agents, you can seamlessly amp up your marketing with quality videos of your listings, your community or any up to the minute real estate advice you want to share.  Dot comes with Kogeto’s free Looker app as well as Dotspots web service which allows you to share videos in real time on Facebook, Twitter and even over email.

Dot will be making its way to Apple stores soon, or you can order yours now and learn more on the Kogeto website.

Cutting Edge Presentation

Product: (Still in the works)

Company: Mezmerize Inc.

Description:  A projector that’s small enough to embed in a mobile phone

Although this product is still in the works, we thought we’d let you in on this innovative commodity that should be hitting the market sometime this year.  The goal is that this product will allow you to project images and videos from your mobile phone onto any surface!

Think of those times you’ve bumped into a past client who’s looking for a new home and you don’t have your laptop with you or you awkwardly try to scroll through pictures of your latest listing on your phone.  With this tool, you can easily show off the photos or even video of your new listing right from your phone by projecting them onto a table, wall or even the ground!

This is an impressive, fun and convenient tool that’s sure to wow clients.  Be sure to check out more information on Mezmerize Inc.’s website.

We hope this sneak peek at some of the latest technological tools has sparked some interest in how you can more effectively reach your past, current and potential clients this year!

If you’re looking for more ideas and ways to build your business in 2012, your real estate virtual assistant can help!

Have a great day!

Contact Carrie 
Visit us Online at RealSupportInc.com
Join Our LinkedIn Group
Become a Facebook Fan
Follow me on Twitter

How Retargeting Works

Humans are creatures of habit.  We seek information using certain guidelines or parameters. And, when there is something we are interested or curious in, we tend to notice things that relate to that item more readily. So, let’s say you are considering buying a house, you will search for information on the internet using some term like “buying a home in ______” (fill in the blank with a geographic location).  You get a list of real estate websites, and will probably click on the first 3 or 4 before wondering what other resources you can find and try a different search, perhaps ending up on say, Realtor.com.

Now, consider this… You are starting to search around there, when you see an ad offering a custom luxury tour of a neighborhood you were just considering, or perhaps the ability to get greater details on a house you were interested in.  Coincidence? Nope!  Retargeting.

Because of your cookies, search engines can track every single place you visit on the internet. Google also has a vast network of advertisers, and they only get paid when someone clicks on one of those ads.  So by combining these two pieces of information, Google has the ability to present specific ads to select people who have already shown an interest in that particular service or product, thus increase the likelihood the audience will click through.

You can leverage this for your site and business by developing targeted ads presenting tempting offers to entice the lead to return and engage with you.

Implementing a Retargeting Campaign

Firstly, you need to understand there are two different ways you can garner an audience for retargeting.  The strongest by far is building your own list – which happens over time as people visit your site and are naturally tracked by their cookies – because you will already know that not only are they interested in real estate, but possibility even what specific kind of real estate.  The second way is to use a “preset audience” which goes by established preferences based on browsing history, for example internet users who like horses, in a certain geographic region, and expressed an interest in real estate.  This second method is not quite as accurate as the first, but allows you to get started right away.

Next step is to develop your ads.  You must have a variety of them, because think about it… If you see the same thing getting shoved in your face over and over, are you really going to say yes the 10^th time you see it when you’ve already said no 9 times before?  Don’t think so!  A templated ad builder is available, or you can have a designer customize and upload them.  By the way, ever notice that ads are different sizes at different places on web pages?  Some are a banner across the page, some a little box to the corner, some long up and down the side.  You will need to have your ads created in all these sizes because Google will select ones that fit the available space.

You can control all aspects of your ads including budget, number of impressions, termination point, etc.  You can set your ads to display according to certain keywords, or even specific websites.  You can even control what they see when they get to your site, which means you can drop them right in the entrance to your click funnel.  For example, here is Progressive Insurance’s general site at www.progressive.com:

Obviously, you see navigation, multiple offers, all kinds of access to all kinds of information.  Now, look at what we get after clicking on a retargeted ad:

No navigation, no offers.  One purpose, and one purpose only – follow the three easy steps.  Note also that the box she is holding says “Auto” on it, because I searched using the keywords “car insurance.”  I repeated this exercise using “house insurance”, and in the image she was holding two stacked boxes, you guessed it – one labeled “Homeowners” and the second “Auto.” So you can very simply drop your retargeted lead directly on the landing page for the offer you present, don’t make them think about it.

After launching, you will want the ads to run a couple of months until you saturate your market, then swap them out.  It can still be the same offer, mind you – just a different way of presenting it.  For example, you may start out with an ad offering a “No Committment CMA,” then go to “See Recent Sales in Your Neighborhood,” then swap to “Check Out Detailed Market Data.”

How Much Does Retargeting Cost?

So, I’m telling you that you can follow up with warm leads on a consistent basis over a long period of time with a single effort of setting up a couple ads.  You’re saying, this has got to be yet another major expense to undertake, right?  Actually, it costs less than standard pay per click.

To determine the cost of an ad, you have to balance out the per click payment versus its quality score.  On the basic level, Google determines the quality score by the number of times a given ad is displayed (an impression) and the number of people who respond to it.  If the ad has too low of a quality score, Google will shut it down because the ad is not making money.  On the other hand, if you are getting people clicking through but still not engaging, it is not worth any money you are paying and you need to revise the ad.

Now, let’s look at a return on investment.  Studies show it takes an average of 7 touches for someone to engage with a site. If you are paying $4 per click to get a visitor to your site using pay per click, but out of 100 visitors only 2 engage, that’s $392 lost.  Now, if you can pay a fraction of that to retarget those other 98 visitors over a period of weeks or months, you vastly increase your exposure and the chances of those warm leads returning, thereby increasing your return on the initial investment.

In the end, retargeting comes out less expensive than standard pay per click.  PPC is triggered by keyword searches, which although gives you a “best guess” does not necessarily identify any specific need.  On the other hand, retargeting is based in the actual content the user elects to view, which is a far more accurate gauge.  So Google charges less based on the likelihood being much higher of someone clicking on a retargeted ad versus a generalized pay per click ad.

Best Practices for Successful Retargeted Ads

As always, there are a few guidelines you should follow when creating and launching your campaign:

• Make sure your ad shows on related sites.  A guy shopping for lingerie for his wife on Victoria’s Secret is NOT thinking about real estate.  Do not waste your time and money displaying your ad to him.  Be sure your keywords are specific enough that only sites related to real estate are used.
• Don’t make it easy for your competition.  Don’t show paid ads on your blog or site.  You cannot control what ads Google shows on your site, and it would be mighty embarrassing to have a competitor stealing your leads.
• Follow good marketing practices. As always, your ads should focus on benefits first and foremost, have big headlines and a strong call to action.
• Give ‘em what they want. Few things are more frustrating to a visitor than having to search for the promised information.  If your ad offers a specific product or service, make sure the link takes them directly there, not to your home page landing.  The whole point of this is to channel them into your click funnel.

Although some companies have been using retargeting for quite some time, it is becoming more and more prevalent.  To find out more about actually implementing retargeting, you can go here: http://www.google.com/ads/innovations/remarketing.html

When used strategically and judiciously – there is a huge difference between retargeting and cyberstalking – this long-term method of marketing to potential online clients has shown itself to have tremendous success.

NOTE: Mr. Internet®, RUSSER Communications, its staff and officers receive no compensation whatsoever from any third party vendors (unless he/they are directly involved with the creation and/or improvement of a vendor service or product), and make no recommendations as to the suitability of the products or services mentioned in this article. Always thoroughly investigate any product or service before trying or purchasing.

Mr. Internet is the alter-ego of Michael J. Russer, an internationally recognized Internet speaker, trainer, author, and strategic consultant to the real estate industry. He’s dedicated to helping real estate professionals leverage their people skills into profit on the Internet. Send your Internet questions to help@askmrinternet.com or you can visit his Website at http://www.OnlineDominance.com and Facebook page at Facebook.com/OnlineDominance

This article is reprinted in its entirety from the December 2011 issue of REALTOR® Magazine by permission of the NATIONAL ASSOCIATION OF REALTORS®. Copyright © 2011. All Rights Reserved other than mentioned above. Mr. Internet® is a registered trademark of RUSSER Communications.

Ok, I will tell you.

Blogging!

I know it’s hard to stay on top of your blogging when you have 1,000,000 other things going on. Blogging is imperative in today’s real estate world, as it drastically helps with your SEO and can be fed to different places including your LinkedIn profile, Facebook profile and Twitter feed. Posting to your blog regularly will also define you as a credible source for community and real estate info in your area. If you’re already blogging regularly, or plan on starting, here are some great ways to build up an awesome following.

Turn Clients into Readers. Your current clients can be an excellent source of quality readers for your blog. In fact, your clients are the main people who should be reading your blog, and they will be the ones to pass the link to their friends and so on and so forth. Here’s why they’re great: they are already apart of your target demographic, they’re familiar with you, and most likely they know someone who could use your services. Once your blog is up and running, include a link in your email signature or send out a newsletter inviting clients, friends and colleagues to join your following.

Use Descriptive Headlines. A descriptive headline engages readers from the get-go. A headline that veers too far from the topic can leave your readers confused, or even upset when the content of the blog doesn’t match the title. For example, if the title of your blog reads “Short-Sales” but the blog is actually about how short sales are affecting the housing market, some confusion can arise. Although the difference is minor, it can have a major effect on whether or not someone actually reads your content.

Speak to Your Audience. Once you’ve identified your target audience, make sure your blog posts are catering to their interests and needs. You want the blog to be concise, focused and professional, while still maintaining a voice that is casual and inviting. For example, rather than writing a blog about foreclosures, compose a blog about the effect foreclosures have on other homes in the same neighborhood. This keeps the blog informative and specific, and answers questions of your target audience.

Stay Consistent. Posting to your blog consistently will not only increase your credibility, but it will also help you remain loyal to your readers. If you are posting once or twice per week, and then all of the sudden miss a week or two of posting, your readers are left missing something from their own weekly routine. A set routine will also distinguish your tone and voice, which your readers will learn to expect and become familiar with.

These are just a few ways to keep your blogging momentum going. If you ever have any questions about blogging, ask your real estate virtual assistant to help!

Have an awesome day!

Contact Carrie 
Visit us Online at RealSupportInc.com
Join Our LinkedIn Group
Become a Facebook Fan
Follow me on Twitter

As a real estate agent, you love what you do and are eager to return to your work. But even with all that positivity, returning to work after a long weekend (and no to mention gorging on mass amounts of food) and getting back to the grind might be the last thing you want to do. Returning to work means the holiday that we looked forward to for so long is now over. The freedom of little structure and having no set routine or concept of time has come to an end.

Of course after a few days those feelings of dismay and longing for another day off will fizzle out, and the normal routine of the everyday work environment will settle in. But what can we do to make the transition easier? Real estate virtual assistants want to make sure you are on top of your game no matter what. While everyone enjoys a little time off, it’s even better when we can make a swift recovery upon returning to what we love…work!

Here’s how you can accomplish it:

1. Time it Right: If you travel during the holidays, make it a point to return home a day or two before starting work. This will give you some down time to prepare yourself for what’s ahead. If you have been sleeping in for a few days, this extra time will help you get back into the routine of waking up early. Arriving home the night before at 11:00pm will not help your cause of being fresh and rearing to go at 7:30am the next morning.

2. Stay in Touch: Keep in touch with your colleagues over the holidays. While some people prefer to completely disconnect during their time off, others like to keep involved. It’s actually beneficial to stay in touch with work matters during time off, to prevent being bombarded with an unexpected workload upon your return. Luckily, our smart phones and other modern technology allow us to keep abreast of work progress while we are away.

3. Use Your Brain: When we have some time off, we tend to neglect some of daily activities that are non-work related as well. During the next holiday, keep your brain working while you’re off by keeping up with the news, completing puzzles and reading books. This way, your brain won’t be totally confused when you have to start using it again.

4. Plan a Weekend Getaway: Plan a weekend getaway somewhere in the near future immediately after returning to work. Whether or not you actually go is immaterial, but the concept of getting away will keep you in good spirits. If taking another weekend off is out of the question, plan daily, weekly or even monthly activities that will give you something to look forward to. This might be a fitness class, taking your dog to the park, or a scheduled lunch rendezvous with a friend. In the end, it’s these little things that keep us going.

5. Talk with Workmates: When you return to the office, swap holiday stories with your coworkers. This will keep the atmosphere light end friendly while you’re getting back into the nitty-gritty of things. Not only will this lighten the mood, but it will keep the spirit of the holidays alive just a little bit longer!

6. Friendly Reminders: If you’re tempted to crawl back under the covers when your alarm goes off, remind yourself of why your job is awesome. Your job is important to you, you’re good at it, and it holds value and purpose. You’re lucky to have a career that brings you security, fulfillment and happiness!

Hopefully these tips will help all of us ease back into the working life. If not this year, there’s always 2012!

Have an awesome day!

Contact Carrie 
Visit us Online at RealSupportInc.com
Join Our LinkedIn Group
Become a Facebook Fan
Follow me on Twitter

Consider how hard it is to change yourself and you’ll understand what little chance you have in trying to change others.  — Benjamin Franklin

Every relationship starts out with potential and branches out from there.  Sometimes those branches lead to an amazingly productive and positive outcome, which is what everyone desires.  No one goes into a relationship hoping it will fail!  Where the bough breaks is when your purposes for the relationship are not aligned.  From there, a power struggle of sorts ensues as each individual tries their best to get something from the other.

When meeting new clients, agents have an introduction period where they get to know and understand their new prospect, and with enough experience this is generally sufficient for your purposes.  But what if the client isn’t entirely up front?  What if the person just wants to go window shopping – next thing you have over invested your time driving him around just to satisfy curiosity.  Or, perhaps you are working with a couple who as it turns out are at odds in what they are looking for in a house!  Sometimes these things don’t become apparent until after you are already invested in the client relationship.

An easy way to avoid this is to create a simple needs assessment (read this as “Real Estate Relationship Readiness Assessment”!).  As part of your interview process, have the individual complete it, or in the case of a couple have both fill it out separately then compare.  By doing so, you are managing expectations – yours and theirs.  This will allow you to keep the relationship on a productive and positive course by serving both the immediate need as well as giving you insight into future desires, which increases your ability to serve the client.

The tough part is when you have to pull out of a relationship before getting over invested.  And let’s face it, it’s going to happen in life more than once.  Once you realize you and the other person are not aligned in purpose, it’s very difficult to back track.  To do so would be changing either yourself or trying to change the other person to suit.  And that’s never a good thing for anyone.

So, go into all your relationships openly and honestly to get the greatest success!

The best way out is always through. — Robert Frost

One of the most basic laws of physics is that a body in motion tends to stay in motion while a body at rest stays at rest. So let’s say you have had a brain disconnect, that’s like you have come to rest. And that’s OK! As long as you don’t stay there. In order to get through it and become productive again, you need to move.

It doesn’t need to be a huge, monumental effort. One small step, one little thing, just do something to get into motion. Once that happens, you will find it gets easier to take another step, make another larger more meaningful move. Soon you will find you are back up and running full speed!

Outrageous is not about being goofy or tastelessly offensive for the sake of eliciting the biggest reaction from others. On the contrary, being outrageous is all about letting who we really are come out and shine for all the world to see —without concern or attachment to how others (even close others) see you.

It is no accident that some of the most successful people in the world are considered outrageous. My personal hero is Richard Branson of the Virgin group of companies. I can’t imagine anyone having more fun, while making more money, while changing the world for the better than him. Another favorite of mine is Rush Limbaugh. Regardless of your political leanings, you’ve got to admit that this guy (who I believe never finished college) does and says exactly what he wants and as a result attracts the largest radio audience in the U.S. and “Has more fun than a human being should be allowed to have!”

You see that’s the beauty of being your outrageous self. Doing so will attract far more people to you than any other way. Human beings are almost preternaturally attracted to those who have discovered the secret of just allowing the entirety of who they already are shine through —like moths to a bright flame.

For most people, being outrageous is the purest form of who they are, who they “be”. The jaw-dropping reaction we normally equate with “outrageous” is because almost everyone is so constrained in the way they live and interact that when someone does allow their true “outrageousness” to show, it is a shock to those who witness it.

I have Dalinian thought: the one thing the world will never have enough of is the outrageous.

~ Salvador Dali

Being truly outrageous in the manner described here takes tremendous courage and a willingness and faith to let go of all pretenses. Few are currently willing to do this which is the primary reason being outrageous will cause you to stand out incredibly. But that is just the tip of the iceberg. When you are ready to truly be outrageous, the world will unfold like a beautiful flower and you will surely wonder why you waited so long to be who you already are.