We often get wrapped up in our own world and assume that everybody knows what we know and sees what we see. Your job as a real estate agent is second nature to you. You use terms such as MLS and REO on a regular basis and assume that everybody else knows what you are talking about. More than often though, they don’t. That’s why they trust you with their homes and not themselves.

I often speak to you in this blog and assume that you know exactly how my company works. Instead of assuming you know what a real estate marketing company does, I am going to give you a little insight into what goes on in the inner workings of our office.

For those of you who don’t have experience working with a marketing team, I may open your eyes to new ideas and possibilities. For those of you who value your real estate marketing, I may get your mind rolling in a new direction.  Let’s follow my team of VA’s through the day!

8:30 am
Our team arrives, ready to start the day. First thing she does is check her task system. The task system is RealSupport’s way of keeping track of all of the projects and assignments we get from our clients. Some are re-occurring every week (i.e. re-posting Craigslist ads, sending out Seller Reports), while others are big scale projects (Write 4 Keyword-Rich Community Pages for San Francisco Client).

9:00 am
Email check-ups. Periodically throughout the day we get responses from projects we’ve have been working on, but also inquiries of all shapes and sizes.

“What do you think about this Tweetlister thing? Do I need to check this out? Can I link it to my Facebook?”
“I love the Bio you wrote for my website! Where else can I put this???”
“I changed companies this week. Can you update my info on all my sites?”

We proceed to respond to each e-mail, sometimes forwarding them on to a person most appropriate to answer. You see, each team member has their own area of expertise…

Sarah is our resident real estate Social Media guru. When it comes to Facebook, Twitter, LinkedIn, or any of the other millions of sites, she is your girl. On a daily basis, she tweets interesting information, creates new Facebook Business pages, or figures out how to seamlessly feed one social networking site to the next. Her list grows on a daily basis because there is always something new and exciting that one of our clients “have to have.”

Brandie is our design girl. If a client wants a new logo, a custom header, a postcard design, brochure design, etc. – the task goes to her or a freelance designer, depending on our workload. As you know, esthetics are very important for a real estate agent. No marketing team could survive without a design specialist.

Have you ever found a new site that you want to use, but don’t have the patience to figure it out? Guess what? We have somebody for that too. When it comes to troubleshooting and processes, Ron is your man. When one of our Connecticut clients decided to try QR codes, Ron found a user-friendly website, drafted up a fool-proof checklist, and created a QR code for every listing our client had on the market.

We have another girl, Allie, who has the incredible ability to be in multiple places at once – Evanston IL, Half Moon Bay CA, Lexington MA, Andover MA, and the Big Island of Hawaii, to name a few. No, she doesn’t actually travel to these places. She blogs about them. She has made it her niche to get to know everything about a client’s community so she can speak on their behalf, once a week, on their blogs. She spends her day Googling, reading articles sent from clients (“Blog Food”), and scouring real estate tips to provide our clients with well written, keyword-dense, blog masterpieces.

For all of our statistic-minded clients who like a little less fluff and a little more fact, they go to Lori. With a real estate background and a love for numbers, market statistics was a natural choice for Lori. With years of experience as a virtual assistant, she also has every process down to a science. From foreclosure procedures to the often complicated process of MLS entry, Lori is your girl.

12:00 pm
Lunch Time! A homemade wrap and a much-needed coffee in the lounge. Real estate marketing takes a lot out of you!

1:00 pm
The phone rings (for probably the 100th time that day). It’s from a client we hadn’t heard from in awhile. After going through a lull with her business, it’s back and booming and she’s ready to jump right back on that marketing bandwagon. She wants the full service treatment – listing marketing, blogging, and, of course, a Facebook Business Page. Lori forwards the call straight to Erica. As the Operations Manager, Erica knows everything there is to know about our business and real estate marketing. She gives her the rundown on what she needs to do to get started again. She quickly pulls up her files and finds it will be easy to jump in where we left off.

3:00 pm
A handful of new e-mails arrive to our team account. One is “blog food” from a Maryland client. It’s a news article on living green. It goes to Allie, of course, for blogging material, but also to Sarah so she can use a tidbit from the article to post to the client’s Facebook wall and Tweet to her Twitter. Another is from our Northern Virginia client. It’s her latest market statistics. That goes straight to Ron for seller reporting. He will gather the information together and place it in a well-presented email to send to each seller that client currently has listed.

4:00 pm
Stacey has a kick-off call with our Florida client about his drip campaign. He has sent her a few different ideas that include interesting and unknown facts about golf. Why golf? Because his niche is Golf Communities in Florida and he wants his clients to know that he knows his stuff when it comes to golf. Stacey jots down notes, and takes inventory of the free drip campaign that already comes with his Point2 account, and she begins to tweak each email to make it personal to our client.  By the way, Stacey is one of our real estate copywriters. She writes “About Me” pages, Community pages, Drip Campaigns, descriptive ad copy, Newspaper Ads, Tag Lines, and, of course, blogs!

I hope this was helpful in opening your eyes to our world. If you want to become a part of it, all you have to do is give us a call. When it comes to real estate marketing, there really is nothing we don’t do.