Imagine going to a conference or seminar where one of the sessions you attend seems to promise the solution to all your troubles (oh no, that never happens ).  If you just do or buy this “one thing” success is assured, birds will sing a little more sweetly, colors will be that much more vibrant and money would literally fall from the sky. 

Let’s face it, all human beings (not just hungry real estate sales people) are vulnerable to looking for that magic pill or silver bullet that will solve all their problems.  Yet I’m pretty sure no one has found such a thing.  In fact, during a recent conference I asked the audience “Who here has found or purchased a “silver bullet” that actually worked?”  And to my total surprise, not a single hand was raised(!)  Despite the overwhelming evidence to the contrary, it hasn’t stopped the majority of folks in this business from looking for (and buying) the “next great thing”.

Now here’s a thought: instead of looking for your real estate sales El Dorado, you simply worked with what you already have…

Most successful men have not achieved their distinction by having some new talent or opportunity presented to them. They have developed the opportunity that was at hand.

       Bruce Barton

The mere fact that there is so much turmoil in the industry means that there are tremendous opportunities to solve peoples problems and get paid well for it.  You can spend all your energies (and money) looking for the “one thing” that will solve all your problems, or you can consistently work to improve what you already know how to do and yes, learn new things as you go a long. 

Don’t expect to win the equivalent of the real estate lottery however (people do, but you have a much better chance of being struck by lightning).  If you asked around, you will find the vast majority of highly successful people will tell you that the “magic formula” is hard work, dedication and an unwavering commitment to always improve.  And when you think about it, that should be no surprise at all…