Why take a chance on having just one designer create and capture the logo you want when you can have dozens competing to win the right to create it for you.  Here’s a revolutionary online service that let’s you do just that!

As Simple As 1-2-3

LogoTournament is one of the coolest online services I’ve seen in a long while.  It essentially allows you to create a contest for money (minimum prize is $250) to see who can create the logo that best fits the design, look and feel you want to capture.  And it couldn’t be easier as there are only three steps:

1. Fill out a logo questionnaire and set the prize amount – this is where you briefly describe your company and the style of logo you want by moving 12 different style sliders to help you describe precisely the look and feel of your company or service branding;
2. Designers submit their logo ideas – almost immediately, talented designers from around the world will start submitting finished logo ideas.  You can also provide additional feedback to further tweak the ones you feel are the closest to what you are looking for;
3. Select a winner and download your logo file – payment is made via Paypal or credit card.

Melinda Estridge is one of my ULTRA eTEAM members and a mega-producer with very discriminating design tastes.  She needed a logo for her new targeted Chevy Chase Living Website and was thrilled with the final design she received and how quickly and painlessly the process was completed.

LogoTournament is a form of “crowdsourcing” at its highest level.  As I’ve said for over 15 years, there is an incredible (and growing) pool of talent available to all of us for very reasonable prices and the Internet is our gateway to those resources.  If you are not using them, some of your competitors most assuredly are…